Sabah's rich ethnic heritage can be a big tourism draw, says Jafry

KOTA KINABALU: All ethnic and cultural associations in Lahad Datu and Tawau districts are urged to uphold their respective traditions to ensure the continuity of their beliefs amid modernisation.

Sabah Tourism, Culture and Environment minister Datuk Jafry Ariffin (pic) said it was important for these associations to preserve traditions and cultural practices for future generations.