Langkawi picked as Malaysia’s favourite destination at MATTA Fair


Sheikh Awadh (third from left) and Azmil (second from right) together with their teams at the press conference to promote the MATTA Fair September 2022.

KUALA LUMPUR: Langkawi is selected as “Malaysia’s Favourite Destination” at the 51st edition of the Malaysian Association of Tour and Travel Agents (MATTA) Fair September 2022.

The upcoming fair will be held from Sept 2-4 at the World Trade Centre (WTC) Kuala Lumpur.

This edition will see industry players from Langkawi making their presence felt at the main entrance of Hall 5 with 16 booths operated by Langkawi Development Authority (Lada) to promote the Jewel of Kedah and its nature base tourism assets that will generally generate more tourism receipts.

Langkawi Pavilion will be adorned with visuals depicting the state’s attractions to boost the brand of Langkawi.

This significant partnership with Lada has shown their strong belief in MATTA Fair in promoting a wide variety of Langkawi tourism products, attracting visitors ranging from extensive culture and heritage, highlighting the first UNESCO Geopark in Southeast Asia and collection of 99 thickly forested tropical isles, myths and legends, historical stories and to many other land, water and sky activities for holidayseekers to look forward to go to Langkawi.

As the first tourism destination that are opened for the travel bubble post-pandemic, Lada has been very proactive in attracting more local and international visitors to holiday in Langkawi and has work closely with MATTA members in putting tour and travel packages promoting Langkawi for sustainable and consistent domestic and inbound tourism growth.

Sheikh Awadh Sheikh Abdullah, oversight committee member, MATTA Fair September 2022, said tourism players are now ready to rebuild and revive the tourism industry to meet the demand of the consumers.

“MATTA Fair will be a good platform for the tourism industry alongside the government’s support in the opening of the borders to international tourists.

“In order to rebuild post-pandemic and to shore up our strength against future challenges, economic and other aspects, MATTA is looking to empower Malaysian stakeholders through the invention of new business models, as well as to diversify by aligning with both private and public sector organisations, “ said Sheikh Awadh.

Sheikh Awadh added: “This MATTA Fair has received strong participation from almost many state tourism organisations, namely Perlis, Kedah, Perak, Selangor, Putrajaya, Kuala Lumpur, Melaka, Terengganu, Pahang, Sabah and Sarawak. “

Besides Tourism Malaysia taking the biggest booths area with 36 booths, we also have International Tourism Organisations namely, from Korea, Turkey, Taiwan, Japan, Philippines, Taipei, Tohoku and Tokyo, he said.

Commenting on this announcement, Azmil Munif Mohd Bukhari, Tourism deputy manager of Lada, said, “This partnership between Lada and MATTA is a step in the right direction for Langkawi to promote the island as a tourist destination of choice among local and international travellers.

“Especially now that we have transitioned into the endemic phase, it is important for us to consistently roll out our efforts to ensure that Langkawi remains the top destination for travellers.”

He added, “In order to achieve this, we have ensured that the creative approach we are taking this time, Re:Start, focuses all promotions on convincing tourists to return to Langkawi.

“Aside from that, Lada will also be carrying out roadshows in several states across Peninsula Malaysia, including Penang, Ipoh and the Klang Valley.”

Visitors are encouraged to use public transport such as LRT and e-hailing services.

It is free admission and open from 10am-9pm for the three days.

Public can visit and follow the latest updates on MATTA Fair official Facebook account @mattafairkualalumpur, Instagram account @mattafair and Twitter account @MATTA_FAIR.

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