Magazine publisher BluInc closes down, citing MCO, digital challenges

Datin Azliza Tajuddin. -filepic

PETALING JAYA: Magazine publisher BluInc Media Sdn Bhd has ceased operations due to challenges arising from the digital disruption and Covid-19.

The publisher, well known for producing magazines such as CLEO, HerWorld, Jelita, Marie Claire, among others, ceased operations on Thursday (April 30).

Its chief executive officer Datin Azliza Tajuddin said the business had already been under tremendous challenge over the years from the digital disruption.

"While we had made increasing investments to build our digital capabilities, it was still unclear whether we had gained sufficient traction while the losses continued to increase.

"With the current movement control order (MCO) to contain Covid-19, the losses continued even more for the months of March and April, and this trend is expected to continue for the next few months.

"It is uncertain that we will be able to see any light at the end of the tunnel," said Azliza in a note to the staff at BluInc Media.

She said the board of directors decided to cease operations of BluInc's print and digital publications.

BluInc has been in the publishing sphere for almost four decades, with over 20 magazines in three languages.