Property deals a click away


  • Nation
  • Wednesday, 09 Oct 2019

Business partners: (From left) Chow, Towle and Didian Realtor chief technology officer Brian Wong shaking hands on the collaboration.

PETALING JAYA: Proptech firm Didian Realtor Sdn Bhd, in a strategic collaboration with Star Media Group Bhd’s StarProperty, has launched Malaysia’s first business-to-business (B2B) property marketplace aimed at reinventing property sales.

The collaboration will see Didian, which is also a real estate agency, and StarProperty working to co-market the platform to both the real estate fraternity as well as property developers.

The platform, available in both web and mobile app versions, would help developers and registered real estate negotiators (RENs) to connect and drive property sales of curated units at projects that are under construction or close to completion.

“Our platform digitizes the sales process allowing negotiators unparalleled access to ongoing developer product offerings at the click of a button and accelerating property sales for all our stakeholders.

“This is the core focus of our business and will be our engine for continued, sustainable growth, ” said Didian Realtor director Chow Nam Kit.

This strategic collaboration would further benefit our partner property developers, said StarProperty assistant general manager Ernest Towle.

“Agencies and negotiators who use the StarProperty platform now will also have an additional revenue stream by working within Didian marketplace, ” Chow said.

He added the collaboration would also enhance awareness of the Didian property marketplace among real estate professionals and drive interest from property developers.

This tie-in also sits alongside Didian’s mission to help agencies and negotiators to better manage their sales as well as their income to help meet their financial obligations.

Developed in response to the needs of both property developers and the real estate fraternity, the system offers a comprehensive set of benefits.

Meanwhile nine projects by eight reputable property developers were launched on the system, under the first phase.

On offer is property inventory worth almost RM1bil in gross development value.

The launch came after a robust testing phase that saw 300 RENs successfully using the marketplace.

Through the platform, reputable property developers can tap into the sales potential of hundreds or even thousands of real estate agencies and negotiators nationwide to sell their properties.

To sweeten the offer, Didian is offering a seven-day express commission scheme payable from the date the sales and purchase agreement (SPA) and loan agreement are signed.

Chow said his experience within the real estate industry prompted his desire to address this issue.

“For many years, negotiators mostly had to wait anywhere between three and six months to receive their commissions and I have personally seen how this delay affects their livelihood.

“We are also happy to announce the ‘Super 9’ campaign whereby for the next nine weekends, negotiators are invited to bring their customers over to the showrooms of nine selected projects.

“Should a negotiator secure a booking for a project from their customers that later leads to a confirmed sale, the negotiator will be able to claim a ticket for an all-expenses paid trip to Taipei, Taiwan, for every booking that is successfully converted. These rewards are sponsored by StarProperty, ” said Chow.

He pointed out that the business proposition had been developed around its customers’ needs which were increasingly mobile first and experience centric.

The Malaysian-made platform leverages on a proprietary algorithm to power the country’s first property marketplace and mobile app to improve agent-project matching.

It considers variables such as location, skillset and expertise.

The system also features digital booking, real-time data access, commissions status tracking and supports backend administrative processes, allowing agents and negotiators to focus on what they do best.

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