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Business partners: (From left) Chow, Towle and Didian Realtor chief technology officer Brian Wong shaking hands on the collaboration.

PETALING JAYA: Proptech firm Didian Realtor Sdn Bhd, in a strategic collaboration with Star Media Group Bhd’s StarProperty, has launched Malaysia’s first business-to-business (B2B) property marketplace aimed at reinventing property sales.

The collaboration will see Didian, which is also a real estate agency, and StarProperty working to co-market the platform to both the real estate fraternity as well as property developers.

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