PETALING JAYA: The Star’s WOW-Women do Wonders campaign is back, and kickstarting the celebrations is the Women’s Fiesta this weekend.
The two-day fiesta started with an uplifting opening act by 3-A-Part’s Teresa Goh and The Star Quartet, who belted out a mash-up of songs by Demi Lovato and Keala Settle, both titled This is Me.
This was followed by the official launch of the fiesta by Star Media Group Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai, Star Media Group editor-in-chief Datuk Leanne Goh, Mah Sing Group Bhd managing director Tan Sri Leong Hoy Kum, AirAsia Foundation executive director Yap Mun Ching and Sasa assistant customer relationship management manager Dickson Choo.
“We feel that this is a very meaningful campaign that Star Media Group is doing and I would like to laud them for their effort,” said Leong, adding that it was an honour to join forces with Air Asia Bhd and Star Media Group for the event.
“Mah Sing is committed to achieving gender diversity. We have two women directors who sit on the board.
“From my experience, female directors offer fresh perspectives from corporate and business standpoints.
“They are more detail-oriented and take a softer approach when it comes to resolving conflicts,” he added.
Mah Sing director of group strategy and operations Jane Leong said she was proud to be part of the campaign, which aimed to empower women to step out and achieve their dreams.
“We are calling on others to accelerate their efforts and make a commitment to gender diversity and equality,” she said.
At the launching ceremony, guests were also entertained with a performance by Asia’s Got Talent Season 2 finalist Mafarikha.
The Star’s WOW-Women do Wonders campaign is running for the second year in recognition of women’s abilities and contributions.
AirAsia and Mah Sing are the main partners of The Star’s WOW-Women Do Wonders campaign, with Sasa as co-sponsor.
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