PETALING JAYA: Only 17% of Malaysian consumers consider social media content to be reliable, according to the latest study by a leading market research agency, Kantar TNS.
It also found that even though Malaysians spend an average 7.2 hours online every day, they are generally sceptical of content they see online.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
