KUALA LUMPUR: Radio Televisyen Malaysia (RTM) is targeting three million viewers for each FIFA World Cup 2014 match that will be telecast live by its TV1, TV2 and TVi stations starting this Friday.
Broadcasting director-general, Datuk Norhyati Mohd Ismail said RTM have the rights to screen 35 matches, comprising 24 live telecasts and 11 delayed telecasts in high-definition throughout the football championship.
"We hope that three million viewers from more than six million households who depend on free television broadcasts will be able to watch the World Cup live, which has been eagerly awaited by football fans in Malaysia.
"We believe that RTM is able to broadcast more matches live this time compared to the last World Cup four years ago, which drew two million viewers for each match."
Norhyati said this after the signing of a strategic partnership agreement between RTM and Keretapi Tanah Melayu Bhd (KTMB) to promote the "Rio To Malaysia" programme in conjunction with the FIFA World Cup 2014, at Angkasapuri, here, Monday.
RTM will broadcast the World Cup 2014 opening match between Brazil and Croatia live over TV1 and TVi this Friday at 4am, followed by the second match between Spain and the Netherlands on the same channels on Saturday at 3am.
RTM has been the main broadcaster in Malaysia for the FIFA World Cup since the 1974 edition of the championship, which takes place every four years. - Bernama