One for the album: A tourist posing in front of a kampung house in Kampung Jalan Bharu, Balik Pulau, Penang. Tourists from Europe and America primarily seek experiential and sustainable tourism options like homestays, says Manoharan. —The Star
MALAYSIA is paying attention to the potential of emerging experiential tourism trends to attract travellers among Gen Z and Millennials, says Tourism Malaysia, despite criticisms by local industry players on the lack of aggressive promotion ahead of Visit Malaysia Year 2026.
It points out that for starters, the country is familiar with offering such products, as exemplified through its Malaysia Homestay Experience Programme under the Tourism, Arts and Culture Ministry which saw significant tourist arrivals between 2019 and 2023.
