Malaysia has long been a favourite destination with many holidaymakers, thanks to its diverse mix of natural landscapes, culture and gastronomy scene.
Tourism Malaysia and Singapore Airlines have recently signed a Memorandum of Understanding (MoU), to help boost tourism in both countries.
The MoU is also meant to help enhance travel connections between Malaysia and Singapore.
The collaboration aims to position Malaysia as a destination of choice for international markets such as Europe, Australia and the Asia Pacific region by leveraging the airline's global network.
Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said in a statement, "With global travel demand continuing to rebound, this collaboration with Singapore Airlines comes at a critical time to accelerate efforts towards Visit Malaysia 2026 and beyond."
He added that the partnership will help strengthen the country's visibility in high-yield markets, improve connectivity and drive quality tourist arrivals through joint campaigns.
Singapore Airlines regional vice president for South-East Asia, Louis Leonard Arul, said the partnership reflects the airline's continued commitment to supporting Malaysia's tourism growth.
