Danish toy manufacturer debuts play event in KL to support mental health initiative
VIBRANT energy and creative spirit marked the South-East Asian debut of the highly anticipated Suria KLCC x Lego Play Run 2026.
Drawing thousands of families, fitness enthusiasts and Lego builders of all ages, the 2km experiential run served as the grand finale of the multi-week Lego MY Play Festival, which transformed Suria KLCC and KLCC Park into Malaysia’s largest-ever Lego celebration.
Organised as a central pillar of Suria KLCC’s signature annual mental and physical well-being initiative, the Lego Play Run 2026 blended physical fitness with real-world connection and interactive storytelling.
Participants traversed a custom-designed 2km route around KLCC Park, navigating a series of obstacles and physical “play stops” designed to stimulate collaboration and cognitive development away from digital screens.
Runners were flagged off in dedicated sessions across the day, concluding their experience by collecting exclusive Lego-themed runner kits and a one-of-a-kind, interlocking block-inspired finisher medal.
The celebration culminated in a breathtaking architectural spectacle as Suria KLCC’s exterior facade was illuminated by a Lego 3D projection mapping showcase.
Displayed over a weekend in June, it depicted larger-than-life Lego brick-building animations that celebrated global play culture and the country’s rich heritage, drawing thousands of onlookers to the Esplanade.
Beyond the high-energy physical run, a hallmark of this year’s festival was its corporate social responsibility alignment with community mental health.
Located adjacent to the outdoor active zones, Suria KLCC brought back its signature Safe Space.
The mental health segment hosted educational workshops, experiential therapeutic activities and psychological support activations in direct partnership with the Mental Illness Awareness & Support Association (Miasa), Malaysian Mental Health Association (MMHA), Nyawa Organisation, Befrienders KL, IHH Healthcare and Petrosains.
In a statement, Suria KLCC Sdn Bhd executive director and chief executive officer Francis Tan said, “At Suria KLCC we have always aimed to push the boundaries of traditional retail spaces by executing world-class, purpose-driven experiential events that truly enrich our local community.
“This landmark partnership with The Lego Group perfectly represents that ambition.
“By seamlessly blending Lego’s philosophy of hands-on discovery with our annual mental and physical health advocacy, we successfully elevated a school holiday celebration into a deeply impactful force for social good.”
“The phenomenal turnout for the Play Run 2026 and the wonderful community reception of our Safe Space initiative showcase the public’s desire for real-world connection.
“By incorporating physical play, interactive tenant engagements and vital mental health support under a single unified campaign, we have successfully created a holistic environment for wellness.”
The festival grounds also offered a diverse playground across the precinct.
Indoors, at the Suria KLCC Centre Court, visitors explored a stunning town concept showcasing local culture through massive brick displays.
This included replica of the PETRONAS Twin Towers built with over 51,000 bricks, a personalised digital Lego Minifigure Converter station and extraordinary 3D builds of pasar malam food culture.
Outdoors at the Esplanade, in conjunction with the FIFA World Cup 2026, was an interactive Lego Football Play Arena featuring a 2.4m inflatable football, human foodball match stations and limited-edition displays honouring modern football legends.
Families also enjoyed curated on-site activations from Suria KLCC tenants featuring wellness workshops and treats courtesy of 8 Oz Coffee, Godiva, Kiehl’s, F&N, Dotty’s and Fishbowl.
The success of the Suria KLCC x Lego Play Run 2026 was made possible through the collaboration of venue partner KLCC Holdings Sdn Bhd and official healthcare partner IHH Healthcare, with critical medical on-site support provided by Gleneagles Hospitals, Pantai Hospitals and Prince Court Medical Centre.
