Hotel, tourism body join hands to offer family-friendly stay, themed activities

Mohd Amirul Rizal (centre) and Heng (second from right) holding up their strategic partnership MOU at the launch of ‘Jom Cuti! Bersama Wira & Manja’ campaign. With them are (from left) Mohd Roslan, Wizani and Tan.

Tourism Malaysia, in collaboration with Dorsett Hotels Malaysia, has launched the “Jom Cuti! Bersama Wira & Manja” campaign to elevate local travel and instil national pride.

Revitalised under the Cuti-Cuti Malaysia theme “Destinasi Indah, Harga Rahmah”, the joint promotion combines family-friendly accommodation with themed activities across the 13 Dorsett hotels nationwide.

The campaign, in conjunction with Visit Malaysia 2026, runs until Dec 31, 2026.

Under the collaboration, guests will enjoy a 30% discount on room rates, a flexible 26-hour stay experience with a late check-out facility (subject to availability) and a RM50 dining voucher.

Families can also look forward to a unique sun bear-themed experience throughout their stay.

Speaking at the launch, Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said domestic tourism remained the backbone of the industry by driving local economies and reinforcing the tourism ecosystem nationwide.

A Dorsett Hotel Wira and Manja family room created in collaboration with Tourism Malaysia promising a fun staycation.

“This timely collaboration arrives at a defining moment as the mid-year mark of Visit Malaysia 2026 is crossed, ensuring powerful momentum and keeping domestic numbers soaring.”

He added that placing the official mascots, Wira and Manja, at the forefront created a recognisable visual anchor for families.

The mascots also highlighted Malaysia’s biodiversity while raising awareness about wildlife conservation, particularly the endangered sun bear.

Under a memorandum of understanding (MOU), both parties will collaborate on targeted marketing strategies and family- oriented promotions.

“Such initiatives improve national income and assure the long-term viability of Malaysia’s tourism sector,” Mohd Amirul added.

Dorsett Malaysia vice-chairman Datin Jasmine Heng said the group was honoured to collaborate with Tourism Malaysia.

“The unique hospitality footprint of the brand, paired with exclusive campaign mechanics like flexible stay timelines, ensures our properties offer an unparalleled experience for local holidaymakers.”

Heng said each Dorsett property currently featured one special thematic room, with plans to add more based on public response.

Also present were Tourism Malaysia domestic and events senior director Mohd Roslan Abdullah and management senior director and chief digital officer Wizani Rosmin, as well as Dorsett Kuala Lumpur general manager Peggy Tan.