Want to build a Lego Ferrari or Optimus Prime? Now you can, thanks to Lego's partnerships

Walk into a Lego store these days, and you will be greeted by not just the Lego logo, but also a plethora of products based on other brands. – Photos: Lego

Walk into a Lego store these days, and you will be greeted by not just the Lego logo, but also a plethora of products from other brands.

In one display box, you might find an impressive 1:8 scale Lego model of the Ferrari Daytona SP3 sports car. In another, a Lego version of Optimus Prime from the Transformers franchise stares out at you stoically, the Matrix of Leadership in his hand.