Promoting conservation, tourism on International Sun Bear Day


(Centre, from second left) Prof Poppema and Mohd Akbal at the International Sun Bear Day celebration at Sunway University. — Handout

SUNWAY University marked International Sun Bear Day with Tourism Malaysia in a shared commitment towards biodiversity conservation, environmental education and sustainable tourism.

The event in conjunction with Visit Malaysia 2026 (VM2026) was held at its campus and attended by representatives from Tourism Malaysia, academics, students and members of the community.

The presence of Tourism Malaysia advertising and digital senior director and Visit Malaysia 2026 secretariat head Mohd Akbal Setia underscored the strong collaboration between the two in promoting conservation awareness through education and community engagement.

As one of the world’s most biodiverse nations, Malaysia is home to the Malayan sun bear, the smallest bear species in the world.

It is a key icon for the VM2026 campaign through official mascots Wira and Manja.

Their presence alongside Sunway University’s own sun bear mascots Samson and Sophia, further symbolised the collaboration in promoting an appreciation of Malaysia’s biodiversity.

Sunway University president and vice-chancellor Prof Sibrandes Poppema said, “As a campus with a conscience and a mission-driven fifth generation university, sustainability is not a slogan; it is embedded in our teaching, research and partnerships.

“We believe that education must go beyond the classroom, shaping individuals who are not only knowledgeable, but also responsible stewards of the environment.”

The celebration also coincided with Teachers Day, offering a meaningful opportunity to recognise the contributions of educators in shaping future generations.

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