THE Armed Forces Fund Board (LTAT) has launched the “Bersama Wira” (Together with Heroes) campaign which enables the public to give back to the country’s national heroes, in a whole-of-nation approach.
Beneficiaries include Malaysian Armed Forces (ATM) families living at camps nationwide who are facing critical illnesses or enduring financial hardship.
Funds raised will be channelled into providing care packages containing daily essentials and basic needs sourced from the Malaysian Armed Forces Trading Corporation (Pernama) that operates a network of retail outlets and distribution services for ATM members.
“At LTAT, we have always been steadfast in advancing the socio-economic well-being of our members,” said its chief executive Mohammad Ashraf Md Radzi.
“We take a multi-pronged approach, not only through robust investment strategies that secure long-term value but also through high-impact initiatives.”
“The “Bersama Wira” campaign reflects this commitment and is fully aligned with the Madani values of compassion, inclusivity and shared responsibility,” he said.
“These heroes, who have dedicated their lives to safeguarding our sovereignty and security, deserve not only our respect but also our collective support in times of need.
“Together, we can ensure that their sacrifices are honoured,” Ashraf added.
The campaign was officially launched by LTAT chairman Jen (Rtd) Tan Sri Azizan Ariffin and Ashraf during a forum in Kuala Lumpur.
