Team at the launching of revamped Fella Design showroom in Jalan Hang Tuah in Melaka.
Malaysia’s homegrown furniture retailer and sofa specialist has unveiled a newly renovated showroom in the heart of Melaka.
The revamped Fella Design showroom in Melaka now features the farmhouse concept – a stylish fusion of key design principles to create an elegant and charming aesthetic.
Fella Group of Companies chief executive officer Yu Kong Cing said the newly renovated showroom marked a new chapter for both Fella Design and Ashley Furniture.
(Right) The revamped Fella Design showroom features fresh farmhouse concept.
“We’re incredibly excited to introduce our latest vision of furniture design to fellow Malaysians, right here in Melaka,” he said during the launch of the farmhouse- inspired showroom and the first Ashley Gallery outside the Klang Valley, at Lot 2008 on Jalan Hang Tuah.
Also present were Fella Design senior operations manager J. Jeya Kumar and Ashley Furniture Homestore (Morph) assistant operations manager Tan Fu Xuan.
Yu said the furniture retail brand, which saw phenomenal success in the 1980s and 1990s, rose to acclaim with its mass-market customisable sofa settees, influenced by design trends in the country, America, and Europe.
In 2024, Fella Design became a licensee of Ashley Furniture – US’ top furniture manufacturer – and officially assuming the role of national dealer for Ashley products.
With 39 established years in furnishings, fabric and upholstery, Fella Design is now equipped with Ashley Furniture’s broad product range.
Yu said the two brands naturally complemented one another, united by a shared sense of nostalgia.
“Combining traditional sensibilities with contemporary flair, our product line emphasises elegance and timelessness,” he said.
During the launch, customers had the opportunity to explore the Farmhouse Collection and Ashley’s brand-new gallery, enjoying exclusive shopping perks, lucky draw prizes, and personalised consultations.
Meanwhile, the manager of the newly renovated showroom, Lee Gee Rin said both the first and second floors of Fella Design had undergone a complete transformation in conjunction with the launch, featuring a beautiful new layout and displays.
“Furniture shoppers in the state appreciate laid-back charm and value for money.
“Melaka is home to a mix of traditional and modern consumers who value both classic designs and contemporary trends, and we aim to serve this market effectively,” she added.
