Fella Design Group expands access to Ashley Furniture with new flagship gallery concept


Visitors will be able to view some of Ashley Furniture’s exquisite offerings at the brand new gallery.

LEADING Malaysian furniture retailer and manufacturer Fella Design Group is enhancing its partnership with Ashley Furniture by launching a new flagship Ashley Gallery within its Bukit Subang Headquarters, operated by subsidiary Morphxt Sdn Bhd.

This initiative offers Malaysian consumers an even wider and more integrated selection of Ashley's globally renowned designs within the familiar Fella Design environment.

Building on the established presence of Ashley Furniture HomeStores, this dedicated Ashley Gallery represents an evolution in how Ashley Furniture is presented within Malaysia.

It allows for a comprehensive showcase of Ashley's diverse collections within Fella Design's trusted locations, improving accessibility to their exceptional quality and stylish furniture.

Bukit Subang marks the first of several planned Ashley Galleries across Fella Design's nationwide locations.

Located on the second floor of Fella Design HQ, the Ashley Gallery invites visitors to explore a curated collection of Ashley Furniture, known for its superior craftsmanship and contemporary designs.

This co-location provides Fella Design customers with convenient access to Ashley's global product line, creating a comprehensive destination for all home furnishing needs.

“The launch of this Ashley Gallery at our Headquarters signifies Fella Design Group’s commitment to offering Malaysian consumers increased and varied ways to experience Ashley's world-class furniture through our strengthened collaboration,” stated Fella Group of Companies chief executive officer Yu Kong Cing.

 

 

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