Fella Design’s Classic Cottage Farmhouse series is inspired by traditional sensibility through a contemporary lens.
Furniture legacy player’s latest collection launched in Peninsular South
HOMEGROWN furniture brand Fella Design launches the long-awaited “Farmhouse Collection” in their newly renovated Johor Baru showroom.
At a launch event held on Aug 16, loyal customers had the opportunity to take a first look at the revamped showroom and new collection.
The ground and first floors underwent a refreshing facelift in conjunction with the launch, featuring the latest Farmhouse displays and settings.
Fella Sales and Services senior operation manager Jeya Kumar Jaganathan interacting with the lion dance troop during the opening ceremony.
Inspired by a nostalgia of the past, the collection draws on a traditional sensibility while interpreting it through a modern lens.
Divided into three segments – Classic Cottage, Rustic Farmhouse and Modern Farmhouse – each concept is carefully curated with Fella Design’s nearly 40-year experience in upholstery and occasionals featuring iconic Chesterfield buttons, legacy sofa frames and timeless elegance.
The Modern Farmhouse series is among the three segments unveiled as part of the new collection.
“This renovation is more than a facelift – it’s a statement of our commitment to our customers in Johor.
“With the Farmhouse Collection, we commit to creating homes that feel warm, timeless and uniquely personal.
“We’re excited for customers to step into our newly renovated Johor Bharu showroom and experience this firsthand,” remarks Fella Group chief executive officer Yu Kong Cing.
Fella Design has seen tremendous success since the 80s and 90s, rising to acclaim through mass-market customisable sofa settees.
Hitting a 40-year milestone in March 2026, the brand continues to navigate today’s dynamic furniture retail markets.
Visit Fella Design’s Johor Baru showrooms at No. 2, Jalan Terbrau to view their latest collection and other collections.
