KUANTAN: Malaysia’s leading furniture retailers and sofa specialists Fella Design, together with Ashley Furniture – the world’s largest furniture manufacturer – both announced the opening of its new integrated showroom in Kuantan on June 13.
Renovated from Fella Design’s existing location, the showroom combines Fella Design’s signature furniture collections with an Ashley Gallery, creating a comprehensive home furnishing experience for customers on the Malaysian East Coast for the first time.
The opening marks another significant step in the growing collaboration between the two brands, providing homeowners with access to both locally curated furnishings and internationally renowned furniture designs within a single showroom.
“Our new Kuantan upgrade represents more than just a retail expansion. It reflects our commitment to bringing the world’s best to Malaysians,” said Fella Group of Companies chief executive officer Yu Kong Cing.
“By bringing Fella Design and Ashley Furniture together under one roof, our Kuantan customers can enjoy a wider selection of styles, products and furnishing solutions that suit a variety of lifestyles and budgets.”
Founded nearly four decades ago, Fella Design has built its reputation through customisable upholstered furniture and sofas tailored to Malaysian homes.
The company has continuously evolved alongside changing consumer preferences while maintaining its focus on comfort, craftsmanship and value.
Following its appointment as an official Ashley Furniture licensee and dealer in Malaysia, Fella Design has further strengthened its product offerings through access to the brands’ extensive portfolio of furniture, decor and home accessories.
“The relationship between our two brands is built on shared values of quality, timeless design and everyday comfort,” added Yu.
“Whether customers prefer classic influences, contemporary living spaces, or a blend of both, the combined showroom allows them to discover furniture solutions that feel both stylish and enduring.”
To commemorate the opening, visitors are invited to experience special launch activities, including exclusive promotions, attractive giveaways and complimentary consultations with the showroom’s furniture specialists.
The newly upgraded showroom features thoughtfully curated room settings designed to inspire visitors with complete home furnishing ideas.
Dedicated display areas showcase Fella Design’s Farmhouse Collection, while the Ashley Gallery presents a diverse range of internationally inspired living, dining and bedroom furniture.
