Mini fridge, electric grill pan and mahjong set among rewards available from Carlsberg for Chinese New Year.
A brewer has introduced artist-edition Chinese New Year bottles and cans.
A standout feature is a striking snake motif – with Carlsberg’s iconic hop leaf masterfully reimagined as its head – gracefully weaving its way through a vibrant tapestry of blooming peonies, orchids and fireworks.
This modern festive packaging is from artist duo Yao from Malaysia and Su Su from China, both part of the 1983ASIA outfit.
Carlsberg Malaysia managing director Stefano Clini said, “We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity and a touch of smoothness to life’s most treasured moments.”
This season, the brewer is bringing the festive spirit to life with immersive consumer engagements filled with vibrant performances and interactive moments to ring in the Year of the Snake.
Dive into the hustle and bustle of the interactive CarlsBazaar at 1 Utama shopping centre in Petaling Jaya, Selangor, until Jan 12 and Gurney Plaza in George Town, Penang, from Jan 16 to 19.
Consumers can explore exclusive Carlsberg merchandise, including limited-edition Chinese New Year apparel from Carlsberg’s collaboration with TNTCO.
Alongside these stylish pieces, discover festive treats and exclusive goodies to enhance the celebrations.
Until Jan 31, consumers purchasing three cartons of Carlsberg products at selected supermarkets and hypermarkets and through e-commerce will be able to get a Lock&Lock Electric Grill Pan as well as exclusive rewards such as a 1664 mahjong set and mini fridge.
In convenience stores, consumers can redeem RM5 in Touch ’n Go eWallet credit and will be in the running to win an iPad Mini for every purchase of RM20 worth of Carlsberg products until Feb 28.
At food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle with every submission of nine bottle caps from participating brands from now until Feb 16.
They also stand a chance to win an electric grill or one of the five weekly grand prize ang pow of RM8,888.
In bars and pubs, consumers also stand to win one of the 75 limited-edition 1664 mahjong sets each week when they spend RM118 on any combination of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Sapporo, Somersby or Connor’s for one entry or 1664 for two entries until Feb 16.
