TEXAS Chicken Malaysia won its third silver trophy at the Putra Brand Awards 2023, reinforcing its position as one of the top choices among consumers in the restaurants and fast-food category.
The Putra Brand Awards is also known as the People’s Choice Awards, whereby consumers vote for their favourite brands in Malaysia in various categories via an online survey.
The silver in 2023 marked the fifth Putra Brand Award won by Texas Chicken Malaysia since 2019.
This accolade is a testament to the unwavering support of its loyal fans, who positioned the brand as one of Malaysia’s top quick service restaurants.
“At Texas Chicken, we wish to extend our heartfelt gratitude to our faithful customers and loyal supporters who consistently reward our brand commitment to excellence,” says Texas Chicken Malaysia general manager Tham Yue Foon.
“For a relatively young brand in the industry, we have certainly come a long way from the time when we first landed on Malaysian shores back in 2013.
“Seeing how our brand innovation and hard work are recognised by Malaysian consumers is truly heartening for our team.
“This accolade will serve to inspire us as we continue to forge ahead and create new milestones, to better serve our customers’ evolving tastes and expectations.”
Tham shares, “We have an exciting roadmap ahead of us in 2024 as we are set to launch our own Texas Chicken app for added convenience.
“We will also continue to roll out the self-ordering kiosks and QR ordering system, as well as expand the online ordering through our website for self-pick-up.
“Apart from that, more drive-through outlets will be opened in Malaysia to ensure that we enhance our accessibility to consumers.”
The introduction of limited-time offerings, including the highly anticipated return of crowd favourites and the launch of new menu items, is part of Texas Chicken’s strategy to cater to customer preferences and expectations.
To stay ahead in menu innovation and at the same time maintain creativity and build connected relevance to its customers, Texas Chicken constantly listens to customer feedback – ensuring that every new addition to the menu resonates with the desires of its loyal patrons who are continuously exposed to new cuisines, flavours and ingredients.
In addition to its achievements at the Putra Brand Awards, Texas Chicken Malaysia was also ranked third in the fast food category of the 2024 Graduates’ Choice Awards – a testament to its reputation as an employer of choice among university students nationwide.
The brand strongly emphasises its focus on its employees’ well-being by creating a fun and rewarding work environment that allows employees to thrive and have their welfare taken care of.
Texas Chicken believes that for its brand to grow successfully, its entire workforce must succeed with them. This is evident in the growth that it has experienced over the years.
As part of its restaurant expansion plans, Texas Chicken will open its first outlet in Perlis this year – completing its presence in every state in Peninsular Malaysia.
Texas Chicken’s ambitious vision includes spreading its wings to Sabah and Sarawak, in line with its aim to reach 200 restaurants by 2030.
About Texas Chicken
Church’s Chicken founded in San Antonio, Texas, in 1952 by George W. Church, along with its sister brand Texas Chicken outside of the Americas, is one of the largest quick-service restaurant chains in the world.
The brands specialise in original and spicy chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, freshly baked honey-butter biscuits and classic, home-style sides.
Church’s Chicken and Texas Chicken have more than 1,500 locations in 24 countries.
In Malaysia, Texas Chicken is developed and operated by Envictus International Holdings Limited and has over 90 restaurants nationwide.
For more information about Texas Chicken Malaysia, go to www.texaschickenmalaysia.com
Texas Chicken Malaysia is a silver winner in the retail (restaurants and fast food) category of the Putra Brand Awards 2023.
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