Beautyexpo and Cosmobeaute Malaysia trade shows return with style


Malaysia’s largest beauty expo unveils the latest beauty sector offerings for 2022

This year’s edition of the Beautyexpo and Cosmobeaute Malaysia features prominent pavilions for Korea and Poland. —LOW LAY PHON/The StarThis year’s edition of the Beautyexpo and Cosmobeaute Malaysia features prominent pavilions for Korea and Poland. —LOW LAY PHON/The Star

TWO beauty trade shows – the 20th Beautyexpo and 17th Cosmobeaute Malaysia are hosting their collaborative exhibition at the Kuala Lumpur Convention Centre from now until Oct 1.

This year marks the return of the trade show since the Covid-19 pandemic and it has received warm reception from registered trade visitors from 29 countries to date.

Meanwhile, visitors can enjoy daily and exclusive buyers prize draws at the show with up to 100 items worth a total of RM25,000.

“After a two-year gap, we acknowledge that people are eagerly looking forward to Malaysia’s leading beauty trade show. This will be an opportunity to reconnect with industry players, beauty trade professionals and businesses from around the world,” said Informa Markets Malaysia country general manager Gerard Leeuwenburgh.

Featuring some 300 exhibitors and top brands from a wide spectrum of beauty industry portfolios, including academy, aesthetic, professional beauty, cosmetics and embroidery, hair, halal beauty, nail, OEM (original equipment manufacturing) and ODM (original design manufacturer) as well as spa and wellness.

Participating exhibitors hail from 11 countries and regions, which are China, Indonesia, Italy, Japan, Korea, Malaysia, Pakistan, Poland, Singapore, Taiwan and Thailand.

This year too, there are three key areas where visitors can gain knowledge from, the main stage, beauty seminar room and hair seminar room.

Some highlights of the main stage events include Asia’s first Copy the Cut 2022 competition by Andis, official memorandum of understanding signing with Malaysia Cosmetology Chamber of Commerce (PAMM), Association of International Certified Aesthetician (AICA), Federation of Chinese Physicians and Acupuncturists Association of Malaysia (FCPAAM), Ipoh Hairdressers Association, Kuching Hairdresser Association and STCM.

Wafie Zainal (in white) from Royale Barber and Andis Malaysia educator gave a live demonstration of hair styling and cutting techniques on the main stage. —LOW LAY PHON/The StarWafie Zainal (in white) from Royale Barber and Andis Malaysia educator gave a live demonstration of hair styling and cutting techniques on the main stage. —LOW LAY PHON/The Star

Visitors will also get to witness Malaysia’s second Glory Cup Nail Competition by Youshine and level up their beauty knowledge through sharing sessions by the supporting associations.

One returning exhibitor, HealthLand operation head John Tan said that the expo will help give their brand exposure and shed light on some of their new projects.

“We’re using this opportunity to promote our new project dubbed HealthLand Affiliate Scheme (HAS). This scheme allows the public to take up our brand and venture into the health line business,” he said.

“We used to have over 40 outlets nationwide but had to close about half of them. Now we’re actively following a roadmap to achieve that again. One of the ways will be through HAS; where the public can take part in our brand and grow together as a business.

“So far, we’ve opened up 66 licenced outlets for the public to join us,” he added.

As part of the exhibition’s objective to bridge businesses through partnerships, Beautyexpo and Cosmobeaute Malaysia 2022 is hosting its Beaute Meeting and Exclusive Buyer Programme - a business-matching programme where buyers can arrange meetings with exhibitors through their digital business engagement hub, Jublia, to explore potential opportunities seamless throughout the four days.

Buyers who complete a minimum of six meetings will also receive an exclusive invitation to the closing ceremony on Oct 1.

Beautyexpo and Cosmobeaute Malaysia 2022 is powered by Cosmoprof Asia and endorsed by Malaysia External Trade Development Corporation (Matrade).

The four-day expo is live from Sept 28 to Oct 1 from 10am to 7pm at Halls 4 and 5. Visitors and professionals can register at the venue to collect their badges of entry. Admission is free.

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