Taiwan Expo in Malaysia returns on hybrid mode

An exhibitor briefing visitors on an innovation at Taiwan Expo in Malaysia 2022 in Sunway Velocity Mall. — Photos: SAMUEL ONG/The Star

After two years, Taiwan Expo in Malaysia returned as a hybrid exhibition at Sunway Velocity Mall in Kuala Lumpur.

The sixth edition was organised by Taiwan External Trade Development Council (Taitra) along with the Bureau of Foreign Trade.

Taipei Economic and Cultural Office in Malaysia representative Anne Hung said Malaysia-Taiwan trade had remained strong despite the Covid-19 pandemic because of a cordial relationship built over the decades.

“Last year, the bilateral trade volume increased by 26% to reach US$27.7bil (RM123.4bil).

“We are expecting to achieve more than 1,000 one-on-one business matching sessions through Taiwan Expo, as outlined under the new southbound policy,” she said.

Taiwan Expo is centred around six main themes, namely Industry 4.0 and Green Economy, Smart Medical, Smart Agriculture, Halal, Taiwan Lifestyles as well as Talent, Tourism and Financial Services, to align with the roadmap under the 12th Malaysian Plan.

The expo showcases many products with distinctive Taiwanese characteristics, including the world’s smallest cycling power meter Arofly Link A1 and the Vago mini travel vacuum pump.

“I believe changing trends will drive new business opportunities in many industries,” said Taitra chairman James C.F. Huang.

Present at the event both physically and virtually were Bureau of Foreign Trade deputy director-general Lee Guann Jhy, Taipei Malaysian Friendship and Trade Centre president Sharon Ho Swee Peng, Malaysia External Trade Development Corporation (Matrade) export acceleration deputy chief executive officer Sharimahton Mat Saleh and representatives from 17 Malaysian chambers of commerce and industry.

The physical expo took place from Aug 2 to 7 while the online event will run until Sept 2.

For more information, visit mysonline.taiwanexpoasean.com

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