BUSINESS and Major Events Academic Council (BMEAC) and Malaysian Association of Convention and Exhibition Organisers and Suppliers (Maceos) have announced Taylor’s University and Sunway University as the national champion for the Business and International Sporting Events Challenge 2021.
Taylor’s Team Eventgence and Sunway’s SUN-U Titans win qualifies them to represent Malaysia in the AFECA Asia MICE Youth Challenge 2021 finals.
The challenge, held virtually earlier this month, is an annual competition and a national qualifying stage for students majoring in business and major events, business management, hospitality and tourism-related fields.
It aims to provide students the opportunity to develop their creativity, present fresh and unique ideas for the industry besides providing them with the fundamentals of a bid process and technical requirements to win a bid.
This year’s challenge attracted 36 participants, with nine teams from five higher educational institutions including Universiti Teknologi Mara (UiTM) and Kolej Universiti Islam Melaka (KUIM).
The participating teams were required to conceptualise, business-test and organise a business event or international sporting event during the new normal.
Besides this, teams were to showcase Malaysia’s distinctive features and facilities as the best destination to host an event.
The nine teams pitched to judges from the business events and international sporting events industry on real-world bidding criterion including hybrid concept proposal, budgeting, marketing and logistics.
The two winning teams will now enter the AFECA Asia MICE Youth Challenge 2021, to be held virtually, on Nov 25 with Thailand as the host country.
Second place went to Team FourtiFIRE from Taylor’s University, and Team Tribal Bornean from Politeknik Metro Betong Sarawak, a first-timer in the challenge, took third place.
“The students pitched great presentations and the judges were impressed that the proposals were relevant to the current situation and those great ideas can be adopted by the industry.
“It is very inspiring to see that we have innovative future leaders who will soon join the industry and bring it to the next level,” said BMEAC co-chairman Tan Mei Phing, who is also MyCEB Business Events director.
BMEAC is under the purview of Malaysia Convention and Exhibition Bureau (MyCEB).
BMEAC co-chairman and Maceos Youth chairman Jason Teh expressed gratitude to lecturers and students for their time and effort in preparing the proposals and putting up their best stage presentations.
BMEAC, he said, strives to consistently drive towards identifying areas of collaboration between business events (meetings, incentives, conventions, and exhibitions), international sporting events industry and tertiary institutions for capacity building.
The challenge is one way to explore innovative and creative ideas from the students to elevate Malaysia’s business and international sporting events industry.