KUALA LUMPUR: As affluent customers navigate increasingly complex market conditions, CIMB Bank is placing greater emphasis on personalised investment supported by robust market insights of its Malaysia-based Regional Chief Investment Office (CIO), positioning advisory as a key differentiator of its newly launched CIMB Private Wealth.
CIMB chief investment officer Patrick Chang said the growing complexity of global markets has increased the value of professional investment advice.
“Investors today are not lacking information. What they need is clarity, perspective and guidance that help translate market developments into sound investment decisions,” he said.
“Our role is to help clients translate market insights into actionable investment decisions. This is where our CIO-led advisory adds value.”
“Our investment views are formed through a disciplined process that evaluates global macroeconomic trends, market valuations, risk factors and investment opportunities across asset classes.
“These views then guide our portfolio construction, asset allocation recommendations and investment solutions,” he said.
Through CIMB’s Signature Series Funds and curated investment solutions across both conventional and Islamic offerings, clients can access professionally managed portfolios that are aligned with the CIO’s strategic investment views. While deeply rooted in Asean, the investment universe is global.
“Through our MIST (Malaysia, Indonesia, Singapore and Thailand) framework and broad global market coverage, we help clients look beyond domestic opportunities and construct portfolios that are diversified, resilient and aligned with their long-term objectives.”
“We understand the realities of our clients’ financial circumstances, risk preferences, liquidity needs and wealth aspirations. As a result, our recommendations are not only globally informed, but also locally relevant.”
He added that clients continue to receive CIO insights through regular engagements and digital channels such as MyWealth on the CIMB Octo app, enabling them to stay connected to market developments and investment opportunities.
Beyond wealth advisory, CIMB head of consumer banking Malaysia Daniel Cheong said CIMB Private Wealth also offers an integrated suite of banking, financing and lifestyle privileges that complement clients’ financial aspirations.
“These include the CIMB Private Wealth World Elite Credit Card, premium travel benefits, exclusive lifestyle experiences, preferential banking and financing privileges, as well as regional recognition across Asean to support clients who increasingly live, work, travel and invest across borders,” he said.
Designed for the affluent segment with Assets Under Management (AUM) of RM1mil and above across Asean, CIMB Private Wealth brings together institutional-grade financial solutions, bespoke advisory and curated privileges across Asean designed around clients’ growth ambitions, wealth preservation and legacy planning, in line with CIMB’s Forward30 ambition and a rapidly evolving wealth landscape.
According to CIMB Group
consumer banking chief executive officer Haniz Nazlan, Asean is currently experiencing a “great rewiring of wealth,” with multiple generations simultaneously navigating wealth creation, protection and intergenerational transfer.
“In line with the CIMB brand promise, ‘Moving You Forward’, CIMB Private Wealth is designed to cater to the changing needs, behaviours and aspirations of today’s savvy affluent clients,” he said.
Across Asean, CIMB has more than 600 branches and over 1,500 relationship managers, giving it regional connectivity backed by deep local presence. Equally important, its approach is advisory-led rather than product-led.
Dedicated relationship managers and investment advisors, supported by CIO-backed insights, help clients navigate those decisions with greater clarity and discipline.
Asked what success would look like a year from now, Haniz said it would mean clients turning to CIMB as their primary bank partner for everyday banking, credit cards, loans and wealth management not just for themselves but also for their families.
Haniz added that the future of wealth management is no longer product-centric but outcome- driven, with clients expecting solutions that integrate investments, financing, succession and lifestyle aspirations within a single ecosystem.
“This allows CIMB to become the primary home for clients’ wealth while deepening engagement across savings, investments, protection, financing and advisory,” he said.
For more information on CIMB Private Wealth, visit www.cimbprivatewealth.com.my.
