Selangor stimulus package allocates RM2.55mil to state tourism industry

Hee says the allocation for tourism under the Kita Selangor 2.0 package is targeted towards recovering Selangor’s tourism industry.

SELANGOR Mentri Besar Datuk Seri Amirudin Shari recently announced the Kita Selangor 2.0 package with a total allocation of RM551.56mil.

The incentives in the package aim to further ease the plight of residents in Selangor affected by the Covid-19 pandemic.

With the theme “Succeed Together”, the 2.0 package also includes an allocation of RM2.55mil to be channelled to the state’s tourism industry through four incentive categories:

• Grant incentive programme/ Selangor’s tourism promotional activities

• Selangor’s Tourism Vouchers 2.0

• Selangor’s Tourism Digitalisation training programme

• “One-Off” incentive to 16 tourism associations in Selangor

According to Selangor tourism and environment committee chairman Hee Loy Sian, this economic stimulus package is for the recovery of Selangor’s tourism industry while encouraging the state’s industry players to continue with their promotional and marketing initiatives.

These initiatives are crucial to establishing Selangor as the preferred and premier travel destination in the country post-pandemic.

In elaborating further, he said the allocation to the state’s tourism industry was as follows:

Grant incentive programme/ Selangor’s tourism promotional activitiesThis programme amounting to RM1mil will be utilised to recover and revitalise Selangor’s tourism industry through a reimbursable financial assistance method which is claimable by the state’s industry players in regard to the expenditures in the execution of tourism promotional initiatives across the state. The claimable amount based on one entry/execution is 50% of the total expenditure, or maximum eligibility of RM20, 000; whichever is lower.

Selangor’s Tourism Vouchers 2.0The second phase to Selangor’s tourism voucher subsidy will run on a further RM1mil allocation. A total of 20, 000 units of tourism vouchers worth RM50 each will be disseminated via the e-commerce platform to ensure the general public’s eligibility in redeeming these tourism vouchers.

Selangor’s Tourism Digitalisation training programme Selangor government through Tourism Selangor will collaborate with Selangor Information Technology and Digital Economy Corporation (SIDEC) in organising a virtual Selangor’s Tourism Digitalisation training programme which aims to create tourism awareness and hone industry players’ skills, knowledge and productivity in online marketing and digitalisation. This approach will involve a cost of almost RM300, 000.

“One-Off” incentive to 16 tourism associations in SelangorTourism associations in Selangor are having a tough time delivering on their roles and functions in providing support to all their registered members during this pandemic, especially in the absence of financial assistance from the state government.

Acknowledging this fact, a “one-off” incentive amounting to RM240, 000 will be channelled to 16 tourism associations in Selangor, with each getting RM15, 000 to execute promotional activities, which are expected to keep the momentum of this industry positive in the state.