Juicy potential in premium produce

Ripe for picking: Damon holding a box of freshly harvested white strawberries at his farm in Cameron Highlands. They are mixed with pink strawberries, which is another variety.

There is a global demand for premium Malaysian agricultural products and this has been made apparent by the 11th Malaysia Plan (11MP) unveiled in 2015.

The plan not only highlighted that demand was rapidly increasing, but also that those in the fields of aquaculture, herbal products and edible birds nests stood to gain up to five times more in terms of revenue if they expanded in those sectors.