UNITAR’s journey to educational brand of choice


SINCE 2018, UNITAR has embarked on a transformation journey that was designed to achieve high impact at two levels – organisational and individual – by building value for the business, its students and its employees.Established as the first virtual university in South-East Asia in 1997 to offer distance learning

in the then very niche market, UNITAR has invested in technology as part of its drive to automate business processes and align the academic pedagogy to emergent technologies.

However, the global Covid-19 pandemic has brought on even

further acceleration of speed in which more dynamic changes are being implemented to be at the forefront of Malaysia’s virtual learning segment.

Creating value for its students is at the very core of this transformation and UNITAR, very aptly clinching the pinnacle position with its platinum win for the education and learning brand of choice as voted by the people at the recent Putra Brand Awards 2020, does this by continuously expanding its

comprehensive product offering with flexible pathways for all socio-economic levels in alignment to its mission of creating highly employable and entrepreneurial global citizens.

This includes active participation from the industries as part of the comprehensive UNITAR Graduate Employability Framework.

“The key is accessibility for all – from innovative learning solutions that could be delivered to students wherever they are, to affordability and access to financial support for its students via the National Higher Education Fund Corporation (PTPTN), ” said UNITAR chief executive officer Puvan Balanchandran.

“Undergirding our efforts and successes in providing these learning solutions is UNITAR’s

conviction that everyone regardless of age, location and status has a right to quality education and an equal opportunity to become employable.

“Our growing brand recognition over the years to where we are today at the pinnacle of the industry is a testament to the people’s trust in the brand, and its success in value creation for its students, business partners and stakeholders whilst nurturing highly employable and entrepreneurial global citizens, ” he added.

UNITAR’s business agenda is driven by a multi-institution structure from its university (UNITAR International University), college (UNITAR College) and academy (UNITAR Academy), to form a

holistic and innovative learning ecosystem which also supports its social agenda built on the United Nations Sustainable Development Goals (SDG) such as No Poverty, offering Quality Education, Decent Work and Economic Growth, and Partnerships for the Goals, as well as Malaysia’s Shared Prosperity Vision.

This is where UNITAR’s brand promise of accelerating innovative learning solutions for a sustainable future meets with its mission to cater to the needs of its students – their need for access, for quality and for employability.

It aims to go beyond just providing the learning journey for students in acquiring relevant skill sets, but through its CARE (Collaborative, Adaptive, Reflective and Entrepreneurial) education methodology, UNITAR nurtures

its students in developing self-awareness of their talents and abilities, as well inculcate in them the need for social responsibility whilst moulding them to be better citizens of the nation.

In creating viable future businesses, the organisation found the need to build on capabilities required for implementing new ways of capturing diverse revenue.

Hence UNITAR invested heavily in its people in its development of a high-performance culture within its human capital initiatives, and the results have been rewarding – the transformation journey for UNITAR thus far has been successful largely due to placing the employees with the right capabilities in the right roles to deliver the right results.

UNITAR’s journey, which is increasingly growing in excitement, has much to look out for further ahead, as it moves on to the next phase of creating value in new and innovative ways.

To find out about how you can #AccelerateYourFuture with UNITAR, visit www.unitar.my.

UNITAR International University is the Enterprising Brand of the Year at the Putra Brand Awards 2020, as well as platinum winner in the Education and Learning category of the awards.

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