SEVEN welfare organisations across Malaysia are receiving #SkuadKebaikan food parcels, thanks to the generosity of Malaysians who made their contributions via an e-commerce site.
The eponymous “Goodness Squad” is a campaign launched by Milo in partnership with Shopee and has brought together the online community to channel foodstuff to where it is needed the most.
Online shoppers can choose any one of the four #SkuadKebaikan Milo bundle packs comprising Milo powder and other Nestlé products, priced at RM25, RM55, RM95 and RM155 each.
All purchases are being donated and distributed equally among the seven beneficiaries nationwide serving communities most in need, including low-income families and those impacted by Covid-19.
They are Food Aid Foundation, Pertubuhan Kebajikan Baitul Hasan Kuala Lumpur, Yellow House Kuala Lumpur, Yayasan Sultanah Bahiyah, Yayasan Pesona, Persatuan Kebajikan Ummah and Humanitarian Care Malaysia (MyCare).
On top of the #SkuadKebaikan bundle packs, Milo is also donating 10% of the proceeds from sales of Milo powder and Milo mixes on Shopee during the campaign period, in the form of Nestlé products to the same beneficiaries.
In April, Nestlé Malaysia pledged RM15mil to support over 200,000 Malaysians under the company’s Nestlé Cares umbrella and through initiatives supported by its various brands.
Nestlé (M) Bhd Milo consumer marketing manager Maria Murni Nur Azmi was overwhelmed by the support from Malaysians.
“Distance is no barrier to goodness and we are grateful to our fellow Malaysians for their contributions to help other Malaysians stay nourished, ” she said.
Up until last Wednesday, she said over 600 #SkuadKebaikan Milo bundle packs had been sold.
“We hope the food parcels go a long way in providing relief to the communities and offer much-needed sustenance to go further in times ahead, ” she added.
For Food Aid Foundation (FAF), the donations could not have been more timely as the need to support the families and communities under its care continued to grow.
Its founder Rick Chee said they were doubling efforts nationwide as Covid-19 continued to affect their beneficiaries, costing them their livelihoods.
“The situation is even more critical now during Hari Raya Aidilfitri.
“These families, including the urban poor in Klang Valley, can barely cope, and as a result, have become fully dependent on the supplies from our food bank to survive, ” he said.
FAF volunteers help to distribute #SkuadKebaikan Milo food parcels too.
Over in Kedah where Yayasan Sultanah Bahiyah (YSB) operates, the #SkuadKebaikan Milo food parcels will benefit communities in hard-to-reach areas where food supplies have become increasingly scarce due to the impact of coronavirus.
YSB general manager Misbah Abdul Hamid said many beneficiaries struggled to adapt to life in the new normal.
“The #SkuadKebaikan Milo contributions help to maintain a supply of the essentials as the families continue to make those adjustments, ” she said.
The #SkuadKebaikan Milo campaign on Shopee ended last Saturday.