YOBICK Malaysia has appointed Malaysian badminton mixed doubles champion Goh Liu Ying and Chan Peng Soon as brand ambassadors.
“We are very thrilled to welcome Goh Liu Ying and Chan Peng Soon. I am confident that both of them are going to take our yoghurt drink, Yobick, to the next level,” said DyDo Malaysia chief executive officer Takeshi Suma.
“Yobick is a brand that stands for perseverance, a never-give-up attitude, energy and an active lifestyle.
“These are all characteristics that closely match both Liu Ying and Peng Soon, who are great badminton players.
“We are very proud to collaborate with them and together, we look forward to taking the Yobick brand to greater heights.
“This association with badminton – a sport that is synonymous with energy and the winning spirit – is aimed at communicating that Yobick is the drink for Malaysians living a healthy lifestyle.”
Suma said both Goh and Chan embodied Yobick’s persona in their game.
As brand ambassadors, Goh and Chan were featured in Yobick’s digital media video campaign and their image will appear on all Yobick’s consumer campaigns.
DyDo is a non-alcoholic beverage company in Japan with a presence in five countries including Malaysia. Yobick was introduced here in 2017.