TWO companies are collaborating to bring a new variety of potato chips to our shores.
Jack ‘n Jill manufacturer URC Snack Foods (M) Sdn Bhd and one of Japan’s largest snack food companies, Calbee Group, launched the Jack ‘n Jill Calbee potato chips at Sunway Pyramid shopping mall in Subang Jaya.
URC Snack Foods Malaysia and Singapore general manager Brian Go said the new variant comes in three flavours – Smoky BBQ, Flamin’ Chili and Classic Salted.
“We are confident that the texture and freshness of the chips will appeal to the Malaysian palate, especially the younger generation.
“We have been in the market for almost four decades and we know what snack food lovers want,” Go pointed out.
Also present was local actor Alvin Chong who said the new variant was addictive.
“The potato chips have the right balance of spiciness and saltiness,” he said.
IT consultant Nahendran Ren, 47, was impressed with the new flavours.
“The combination of its wave-like shape and great taste make it a winner,” Nahendran said.
Present were URC Snack Foods (M) sales director Lee Yeen Theng, group product manager Lee Sing Moon and Aeon Sunway store manager Nurul Ain Balkish Abas.