THERE was an air of excitement at the celebration of World Milk Day by Dutch Lady Malaysia in SK Dato’ Onn Jaafar, located within Kompleks Sekolah Wawasan in Subang Jaya.
To mark the occasion, the dairy company will be sharing the goodness of milk with primary school pupils throughout the month of Ramadan.
Dutch Lady Malaysia managing director Tarang Gupta said World Milk Day was significant to the company as it celebrates the important contributions of the dairy sector to sustainability, economic development, livelihoods and nutrition.
“More importantly, it celebrates the importance of milk as part of a healthy and balanced diet.
“Our mission has always been to nourish the nation for the past 55 years. Generations of Malaysians have grown up on Dutch Lady milk.
“This gives us even greater motivation to fuel the nation with better nutrition which milk can offer,” he said.
He also highlighted the importance of milk for schoolchildren so that they get balanced nutrition to sustain their day during the fasting month without overindulging during the pre-dawn meal.
The event saw the flag off of Dutch Lady milk trucks, starting on their journey to deliver a total of 10,000 packs of milk to schools.
Meanwhile, Dutch Lady Malaysia has been working together with the Education Ministry to inculcate the healthy habit of drinking milk among schoolchildren.
According to a South-East Asian Nutrition Survey (Seanuts) by Dutch Lady a few years ago, a high percentage of children in Malaysia has vitamin D deficiency, have low levels of physical activity and up to 40% do not get the right nutrition, with one in five children being overweight or obese.
“As such, we have been working together with the Education Ministry over the years to invest in initiatives such as Jr NBA and Anugerah 3K through our Drink.Move.BeStrong (DMBS) campaign, aimed at educating students and inculcating healthy lifestyle habits as well as highlighting the importance of drinking milk and taking part in daily physical activities,” said Gupta.
“These initiatives also advocate drinking two glasses of milk and spending at least an hour on outdoor physical activities daily, encouraging schoolchildren to adopt a balanced diet and healthier lifestyles,” he added.
There are various activities under the DMBS campaign which include nutritional talks and fun outdoor exercises in schools.
The programme started in 2015, reaching out to 48,000 students, and to date, 350,000 have participated in its activities.
“We are targeting to reach over one million schoolchildren nationwide by 2020,” he said.