Nation’s first insurance chatbot launched

Anusha (fourth from right) unveiling ’Ask Sara’, Malaysia’s first insurance chatbot. With her are (from leftt) Heislyc Loh and Van Tran from AIA’s Innovation Delivery team; AIA national chief agency officer Kelvin Ang, Life Underwriters Sales Executive Board (LUSEB) president Melvin Yeo and AIA chief customer experience officer Troy Barnes.

AIA Bhd has broken new ground with the launch of Malaysia’s first insurance chatbot, “Ask Sara”.

The new artificial intelligence powered enquiry channel is currently available to AIA’s 14,000-strong agency force, also known as Life Planners, as part of the insurer’s continued efforts to enable its distributors to be more effective in their day-to-day business, particularly when it comes to servicing of customers.