A January 2026 report on hotel space has shed light on how much travellers are "actually paying" for hotel rooms across Europe, when measured by price per square metre.
The report analysed the busiest tourist destinations to identify where travellers pay the most for the space they get. Conducted by Deluxe Holiday Homes, the study determined the cost per square metre by taking the average hotel room price and dividing it by the average room size. This method shows a fair comparison between cities, regardless of currency or overall nightly rates.
