Bourbon tourism takes off in US after the pandemic


By AGENCY

Whiskey tours are becoming just as popular as wine tours. — Pixabay

With tourists flocking to distilleries in the United States, concerns about a pandemic hangover for Kentucky’s world-famous bourbon industry are quickly evaporating.

A US$19mil (RM79mil) tourist centre that Heaven Hill Distillery opened recently in the heart of the state’s bourbon country is already overflowing – with reservations filling up quickly to learn about whiskey-making and sample its spirits, including its flagship Evan Williams whiskey.

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