International 'Food Ranger' promotes Malaysia to global audience

The Food Ranger aka Trevor James and his wife have been promoting Malaysia as the best destination for travel in Asia to both his YouTube and Facebook followers of more than 13 million. — YouTube

The Tourism, Arts and Culture Ministry recently honoured international social media influencer Trevor James for his efforts in promoting travel in the country to a global audience.

James, also known as The Food Ranger, was presented with a certificate of appreciation from Tourism Minister Datuk Seri Nancy Shukri.

“In this era of digitalisation and social media, we hope that more international influencers will come over, like what Trevor has done, to help promote the Malaysian tourism industry.

“We also hope that Trevor’s work is the beginning of similar joint efforts and will open doors to more collaborations in the future, ” said Nancy.

James has been filming food and travel vlogs since March 2013 and his YouTube channel has over four million subscribers.

He has since been promoting Malaysia as the best destination for travel in Asia to both his YouTube and Facebook followers of more than 13 million.

Since his first food trip to Malaysia in 2014, James has showcased numerous attractions throughout the country and has encouraged his followers to visit for themselves and experience Malaysia’s multiculturalism, gastronomy, and scenic destinations.

Both James and his wife, Xie Chuiting, moved to Malaysia in 2019 under the Malaysia My Second Home Programme.

The commemoration of James’ efforts is in line with the Ministry’s efforts in revitalising Malaysia’s tourism sector.

Road to recovery

In a separate development, Malaysian Association of Tour and Travel Agents (Matta) signed a Memorandum of Understanding with GOJO e-hailing provider to future-proof domestic tourism in the country.

Matta vice president (Land Transportation) Subramaniam Kandasamy said the partnership provides a new business model with technology towards a more sustainable tourism for the future.

He added that it will enable licensed transport operators to list their vehicles on the app.

“The Memorandum is also forged in order to help promote the tourism industry, for the inbound and domestic sectors, in particular land transportation in Malaysia through networking, marketing, and promotion activities.

This could support business sustenance of our members during and after this current difficult period due to the pandemic, ” said Subramaniam.

He added that the Land Transport Public Agency (APAD), under the Transport Ministry, now allows public vehicles such as tour van below 11 seaters to be used for e-hailing services, subject to the vehicle’s age.

GOJO Transport App chief SBS Pradeep Kumar said the collaboration will connect thousands of tourism vehicles with e-hailing ground transportation jobs.

“Our latest partnership with Matta is our commitment to help jump start the recovery of our vibrant domestic tourism, through our proprietary technology that offers on-demand, empty vehicle seats in long distance trips at affordable prices, ” he said.

On the subject of revitalising domestic tourism, Malaysia Airlines has extended its Stimulus Cuti Malaysia until Dec 20.

Eligible Malaysians will be able to claim a discount of RM50 per leg, up to RM200 per passenger, when purchasing flights across any destination within Malaysia.

Stimulus Cuti Malaysia is an initiative by the government to promote travel and tourism within the country.

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YouTube , tourist , MM2H , Malaysia , vlog , Matta


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