Showcasing Malaysia to the world, one vlog at a time


The Kumaar Family's YouTube channel gets more and more subscribers with every video it produces.

Foreign travel vloggers who are currently in the country are not the only folks who have been trying to promote the Malaysian way of life on YouTube.

Malaysians living abroad, as well as foreigners who miss holidaying here, have also been showcasing the different aspects of Malaysia in their videos and social media posts.

Here are some of them:

Blimey

Subscribers: 576,000

Blimey is a Korean channel run by three friends Yerim, Dasol and Jade. The channel began in 2017 and features many aspects of Malaysian culture, including music, TV and food.

Before the pandemic, the girls had been living in and travelling around Malaysia, but left in March. However, they managed to film enough material to create more than a dozen new videos on Malaysia after their departure.

Blimey’s videos are mostly in Korean but the girls speak a little Bahasa Malaysia too. They have a lot of fans (“Blimers”) both in Malaysia and South Korea, and they are sometimes featured in their videos.

Their videos have over 84 million views so far.


Duriankimchi TV

Subscribers: 260,000

This channel features a Malaysian man named Ryzal Ibrahim and his Korean wife, You Narae or Maryam. They got married in August 2019 and have been living in South Korea, but recently returned to Malaysia.

The channel made its official debut in May 2020, though the couple has been posting videos on Instagram since 2018. Collectively, their social media pages have more than a million followers and subscribers.

Their content showcases their personal lives, focusing on the differences in culture, food and language.


iChang RM

Subscribers: 158,000

This channel is run by Japanese couple iChang and Jimmy, who live in Hong Kong. It started out as a channel with iChang as the on-screen talent (their early videos were often titled “Japanese Girl does this and that”) and Jimmy as the camera guy, but has now evolved into a Malaysian cooking show of sorts.

This “accidental narrative” was formed when the pandemic hit and the couple had to cut short their holiday in Malaysia. Once back in Hong Kong, the couple began to miss Malaysian food, and decided to start re-creating their favourite dishes in their tiny home in Hong Kong. They even eat on banana leaf!

The channel made its debut in May 2019, and their videos have so far garnered over 24 million views.


Kumaar Family

Subscribers: 85,800

The Kumaar Family features a Malaysian man living in California with his American wife and their two children. The family has a playlist in their channel called “Introducing Malaysian Food To Americans”, in which the couple tries to cook authentic Malaysian dishes and share them with friends and family. They also post reaction videos and “Malaysian vs American” comparison videos. The channel debuted on May 5 this year.


Light Km

Subscribers: 56,800

Light Km was started in 2015 by Norazimah Mohd Karim, a Malaysian businesswoman living in Paris, France with her French husband (Nicola) and their children Adam, Ida, Jade and Syifa. Her vlogs showcase what life is like having a multicultural, multilingual family in Paris. Norazimah also gives advice to folks who wish to start a business overseas. The couple’s children appear in he videos almost daily, while Nicola’s older sons from a previous marriage are featured whenever they come for a visit.

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