Football kits have long spilled over from the field to the streets, with big names in fashion having an increasing role in what players wear.
For this World Cup, labels have rolled out national-team gear, collaboration collections and boots reworked for the street.
One of the biggest collaborations unites Nike, G-Dragon's PeaceMinusOne and the Korea Football Association.
Called Tigers Of Asia, the capsule pairs the Korea Football Association's signature design elements with PeaceMinusOne's daisy motif, framing the identity of South Korean football in streetwear terms.
Read more: From stadiums to street style, football fashion is currently scoring big
The collaboration is part of a larger Nike project that matched seven national teams with brands for the World Cup.
France went to Jacquemus, Canada to Nocta and England to Palace. South Korea, represented by PeaceMinusOne (founded by G-Dragon), is the only Asian country in the lineup.
G-Dragon designed the capsule himself. Beyond the warmup T-shirts the national team wore before its match with the Czech Republic, the collection includes a black puffer jacket with a back print, a track jacket and chino pants.
The daisy motif is at the heart of it.
The flower is G-Dragon's favourite and the longtime signature of PeaceMinusOne, which is why it sits on the back of the national-team piece.
Read more: From gym to glam: Why the fashion industry is obsessed with sportswear right now
The familiar white-and-yellow daisy has been embellished in pink and sky-blue embroidery that echoes the South Korean flag.
Nike's swoosh is subtly woven into the design as the teeth of a tiger, the emblem of the South Korean team, closing around the flower.
The standout item is the Cryoshot. Built on Nike's archive CTR360, it wraps the football studs in a rubber outsole and remakes the silhouette as an everyday sneaker.
It blurs the line between match boot and street shoe, and it is the piece drawing the most attention. – The Korea Herald
