OMEGA has announced acclaimed South Korean actress Shin Min-a as its brand ambassador.
Recognised for her elegance, authenticity and remarkable acting career, Shin has become one of South Korea’s most beloved and respected actresses.
Through a diverse range of roles and performances, she has built a strong connection with audiences across generations, earning admiration for both her talent and enduring presence.
In her new role, Shin joins Omega’s distinguished family of ambassadors who comprise globally renowned talents including George Clooney, Nicole Kidman, Eddie Redmayne, Naomie Harris, Aaron Taylor-Johnson, Hyun Bin and Park Bo-Gum.
Omega ambassadors are recognised not only for their achievements in their respective fields, but also for embodying the values of excellence, precision and timeless style that define the Swiss watchmaker.
Omega president and CEO Raynald Aeschlimann said: “Shin Min-a is an actress who has earned admiration through her exceptional talent, elegant character and authentic approach to both her work and life.
“Throughout her career, she has continued to evolve while maintaining a distinctive presence that resonates with audiences.
“Her dedication, sincerity and enduring appeal reflect many of the values that Omega has championed throughout its history.
“We are delighted to welcome her to the family.”
Speaking about the partnership, Shin said: “One of the first meaningful gifts I bought for myself as an adult was a wristwatch.
“To me, time represents more than simply the passing of moments.
“It symbolises responsibility, commitment and the precious experiences we share with the people around us.
“Having the opportunity to experience Omega timepieces up close and learn about the brand’s history and craftsmanship left a deep impression on me.
“It is a great honour to become an Omega ambassador, and I am excited to share the brand’s philosophy and values with audiences around the world.”
To mark the announcement, Shin wears a Aqua Terra 30mm watch crafted in 18K Moonshine Gold.
This glowing timepiece from the Seamaster collection is further defined by a diamond-paved bezel, and a green sun-brushed dial with tinted lacquer and shimmering diamond hour markers.
Shin began her acting career in 2001 and has since established herself as one of South Korea’s leading actresses.
Known for her emotional depth and versatility, she has continually challenged herself through a wide range of roles and genres.
Her notable television credits include My Girlfriend Is a Gumiho (2010), Oh My Venus (2015), Hometown Cha-Cha-Cha (2021), Our Blues (2022), and No Gain No Love (2024), all of which have contributed to her popularity both at home and internationally.
Through the global reach of streaming platforms, her work has resonated with audiences worldwide, further solidifying her status as one of South Korea’s most popular actresses.
Most recently, she captivated audiences with a new dimension of her artistry in the recently released film Eyes, further demonstrating the breadth of her acting range and her continued artistic evolution.
Founded in 1848, Omega has built its reputation on precision, innovation, and pioneering spirit.
From serving as the Official Timekeeper of the Olympic and Paralympic Games to accompanying astronauts on the moon with the iconic Speedmaster Moonwatch, and supporting some of history’s greatest ocean explorations, the brand has consistently measured the moments that define human achievement.
As an actress who continues to embrace new challenges and evolve throughout her career, Shin brings a natural connection to Omega’s values of excellence, elegance and craftsmanship.
Together, the partnership is expected to inspire new stories while celebrating the importance of time and the achievements it makes possible.
