There is a growing demand for garments that transition effortlessly from performance to lifestyle. Photo: Good Times
Streetwear emerged as a pivotal trend in the 2000s, blending glamour with urban lifestyle – now, sportswear is stepping into the limelight.
Fashion houses have co-opted design elements originally intended for workout clothes, such as technical fabrics, streamlined silhouettes and utilitarian details, and are rebranding them as chic attire.
Already a subscriber? Log in.
Unlock 30% Savings on Ad-Free Access Now!

Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.