From gym to glam: Why the fashion industry is obsessed with sportswear right now

There is a growing demand for garments that transition effortlessly from performance to lifestyle. Photo: Good Times

Streetwear emerged as a pivotal trend in the 2000s, blending glamour with urban lifestyle – now, sportswear is stepping into the limelight.

Fashion houses have co-opted design elements originally intended for workout clothes, such as technical fabrics, streamlined silhouettes and utilitarian details, and are rebranding them as chic attire.