From gym to glam: Why the fashion industry is obsessed with sportswear right now


There is a growing demand for garments that transition effortlessly from performance to lifestyle. Photo: Good Times

Streetwear emerged as a pivotal trend in the 2000s, blending glamour with urban lifestyle – now, sportswear is stepping into the limelight.

Fashion houses have co-opted design elements originally intended for workout clothes, such as technical fabrics, streamlined silhouettes and utilitarian details, and are rebranding them as chic attire.

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , trends , activewear , athleisure , ready-to-wear

Next In Style

Fashion fabulosity: Sly Stone didn’t just change music – he changed style too
Step into Princess Diana’s closet at the biggest auction of her style
Stay informed: Here is some skincare advice that cuts through the noise
'Big is beautiful': Kenya’s plus-size fashion show celebrates bold beauty
'Doing what I love': Malaysian fashion designer Zang Toi is living his best life
If you’re going on a getaway soon, here are a few stylish travel must-haves
Why everyone’s obsessed with K-beauty, and this is just the beginning
Working behind the scenes, creative collectives power fashion’s boldest moments
Once mocked, now coveted – 'dad style' is the fashion trend redefining cool
A HERITAGE OF INNOVATION

Others Also Read