With prices rising, is Primark losing its fast-fashion crown in the UK?

A file picture shows a clothing display at a Primark store in London. Shoppers are turning to rival brands like Shein, as the economic climate shifts. Photo: Bloomberg

Inaaya Khan is surrounded by choice at the Westfield London shopping mall.

It’s a Thursday lunchtime, and the 20-year-old student has emerged from Primark clutching one of its trademark brown paper shopping bags – and now the budget clothing retailer’s rivals are catching her eye.