Sustainable, conscious and mindful fashion is all about designing with a purpose

Keeping their packaging minimal – no thank-you cards, no extra tags, no single-use disposables – is how the brand embraces the conscious fashion movement. Photo: Hanya

Terms such as sustainable, conscious, and mindful fashion boil down to a simple idea: making fashion meaningful rather than disposable.

Although today’s industry is driven by speed and excess, a conscious approach asks us to slow down – design for longevity, cut waste, choose responsible materials, and value the craft and fair work behind each piece.