Fashion’s new power move? Turning away from influencers and the overhyped

Fashion brands are certainly taking notice of the deinfluencing movement, with some acknowledging past excesses. Photo: The Shirt Bar

Fashion has always been about the thrill of the new – seasonal drops, viral must-haves and fresh trends, but a change in thinking is happening.

Growing awareness regarding overconsumption is prompting style-conscious consumers to take a step back.