The American Eagle brand is embroiled in controversy after its latest campaign sparked backlash over issues of race, representation, and perceived pushback against progressive ideals. Photo: Reuters
US fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actress Sydney Sweeney.
The ad blitz included "clever, even provocative language” and was "definitely going to push buttons”, the company’s chief marketing officer told trade media outlets.
