No drama, all glamour: How 'White Lotus' is captivating the fashion industry


Patrick Schwarzenegger fronts the campaign of a special 'White Lotus' collection. The show is attracting the attention of the fashion industyr. Photo: Banana Republic

White Lotus is well loved for its dramatic storyline each season – murders, betrayal, deceit and more. Yet off screen, the stars are living a life of stress-free glamour.

The current cast members especially, are being thrust into the fashion limelight.

To note, Lisa of Blackpink was already a style icon before she appeared in Season Three.

The rest of the actors and actresses however, are only now proving their chops at fashion weeks and appearing in campaigns for brands.

Jason Isaacs walked the runway for Burberry during London Fashion Week last month. He wore a dark grey trench coat styled with a red chequered umbrella.“I feel honoured to be here,” he told Vogue.

Read more: From the fashion archives: Vintage designs stand out at red carpet events

He added that the fashion house’s creative director, Daniel Lee, has impressed him.

“I was stunned not only by how young Daniel was but his incredible attention to detail with every single one of the models and seemingly every stitch of the fabric – even to the extent of buttoning everybody’s coat up individually, and I think it shows.”

'White Lotus' is quickly attracting the fashion industry's attention.Photo: HBO
'White Lotus' is quickly attracting the fashion industry's attention.Photo: HBO

Patrick Schwarzenegger starred as the face of Banana Republic’s new White Lotus capsule collection.

“The collection is beautiful, it brings in some elements from the Thailand experience (where Season Three takes place) and is perfect for spring and summer,” Schwarzenegger told Cosmopolitan.

His cast mates like Lisa, Leslie Bibb, Sam Nivola, Parker Posey, Sarah Catherine Hook and Iris Apatow sat front row at various shows in Paris, Milan and London.

Parker Posey looks ‘louder’ than ever in prints at fashion week. Photo: Valentino
Parker Posey looks ‘louder’ than ever in prints at fashion week. Photo: Valentino
As White Lotus grows its audience (the latest season is averaging 12.2 million viewers per episode, a 78% increase from the performance of Season Two in the same timeframe, according to HBO), the fashion industry is starting to pay attention.

Apart from the Banana Republic collaboration, there is also a special H&M collection released in conjunction with the show.

The H&M resort collection is described as comprising “elevated vacation pieces” inspired by the current season. It is designed by costume designer Alex Bovaird.

As for the whole vibe and aesthetic, it seems White Lotus does not believe in being subtle.

“We don’t do quiet luxury,” Bovaird said in a Vogue interview.

Read more: Shhh, no logos and labels... How quiet luxury endures as a fashion trend

Clothes and accessories from brands like JW Anderson, Louis Vuitton, Jacquemus, Loewe, Giambattista Valli, Lanvin and Ralph Lauren were spotted in different scenes.

Even if it’s just a plain uniform – as in the case of Lisa’s character, who plays a hotel staff member, even that was custom designed.

“This season, we definitely upped our game,” Bovaird said.

“We definitely had the right shoe for the right swimsuits, cover-ups, hats, bags and sunglasses. Whereas, in Season One, we were like, ‘Here are your flip-flops’.”

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