Companies want to capitalise on booming demand, including building factories overseas and selling to Japan's record influx of foreign tourists. Photo: Freepik
When Hannah Price set out to compare Japanese and Australian sunscreen on YouTube, she wasn't expecting her deep dive into the subject to rack up over two million views.
The huge number of people poring over Price's video shows the growing interest in skincare products from Japan, much like the K-beauty phenomenon from South Korea.
