A slump in luxury fashion is prompting designer reshuffles at top houses Gucci, Chanel and Dior to reignite heat around their brands – while avoiding too radical a reset that could confuse affluent shoppers.
The stakes are high, as the €363bil (approximately RM1.7trillion) global luxury goods market grapples with its lowest sales rates in years with after an economic slowdown in China and rising inflation elsewhere make high-end consumers more reluctant to splash out.
