Demna must restore Gucci’s 'fashion authority' – but who is he and can he do it?

Gucci recently named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. Photo: Guia Besana/The New York Times

The great Gucci reset is here. Last week, the Italian fashion house named Demna, the mononymic designer (full name: Demna Gvasalia) who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director.

He will be in charge of womenswear, menswear and accessories.