Skintight leggings, crop tops and unitards have long been the workout uniform, but women’s activewear trends are expanding. Photo: The New York Times
When Deirdre Matthews was researching the broader fitness clothing landscape in preparation to launch her own label, one question kept coming to mind: “Why is it all so tight?”
Her brand Literary Sport launched in September during New York Fashion Week with an objective now shared by other clothing labels: to create better continuity between the outfits that women wear in their public lives and those worn at the gym.
