The beauty industry is certainly not afraid to experiment and try out new things. Skincare for example, has been inventive in its formulation of products.
More brands are turning to unconventional ingredients – although whether this is just for the sake of creating buzz or not, remains a question.
From bee venom moisturisers to snail slime creams and sheep sebum serums, your list of beauty purchases can sound rather peculiar these days.
“I believe it reflects both the dynamic nature of the skincare industry and the evolving demands of consumers,” says executive chairman of Skinville, Fadullah Izham Leman.
“While some brands may have done it to be part of a trend, I see it as a broader movement toward innovation and exploration.”
The local beauty company recently launched a face powder containing salmon DNA under its skincare brand JardinPeau.
The claim is that this unique ingredient enhances skin cell regeneration, which is critical for collagen production. Salmon DNA is also believed to have antioxidant properties, and is able to penetrate skin more easily.
“Our decision to use salmon DNA is about selecting an ingredient backed by solid scientific research, proven efficacy, and real benefits for the skin,” he points out.
“It’s less about what’s fashionable and more about what genuinely works.”
Other brands however, are doubling down on well-loved ingredients.
Tanamera, a personal care brand with over twenty years in the beauty scene, focuses on natural remedies that reflect the rich biodiversity of Malaysia’s flora.
“While the use of unique ingredients can certainly attract attention and offer potential benefits, it is crucial for brands to prioritise ethical practices and sustainability,” comments co-founder Faridah Ahmad Fadzil.
She adds that Tanamera takes a thoughtful and holistic approach for selecting its plant ingredients such as hibiscus, mangir, ginger, turmeric and more.
“Ultimately, balancing innovation with ethical considerations is key to a sustainable future in the beauty industry.”
Read more: When it comes to perfume or scent, what appeals to the noses of Malaysians?
Safety first
Vitamin C, hyaluronic acid, retinol and niacinamide are among the many commonly used ingredients in skincare. They have been used in beauty formulations for the longest time.
What about novelty ingredients then? How safe can they be?
Fadullah says that all skincare and cosmetic products in Malaysia must comply with strict regulations set by the National Pharmaceutical Regulatory Agency under the Ministry of Health.
According to him, JardinPeau’s products are fully compliant and carry a NOT (Notification of the Ministry of Health) code, which signifies that they have undergone thorough review and approval by the authorities.
He reveals that his brand sources salmon DNA from top dermatologists in South Korea.
“The production process involves advanced biotechnology techniques to incorporate salmon DNA into our formulations, ensuring it maintains its effectiveness in penetrating the skin,” Fadullah states.
To him, Malaysians are more informed and vigilant than ever.
Yet, his advice is to always check for a product’s NOT code, read ingredient lists, understand their sources and opt for brands that are transparent about their production processes.
Fadullah adds that JardinPeau sources from suppliers with halal certification, and manufactured in GMP-certified (good manufacturing practice) facilities that comply with halal requirements.
“In Malaysia, where a significant portion of the population is Muslim, the halal status of beauty products is indeed a significant concern. Consumers want assurance that all ingredients, including unusual ones, adhere to halal standards,” he stresses.
Faridah say that consumers should look for trusted sources or databases that explain what each ingredient does. She also calls for everyone to seek out products with reputable certifications.
“Be cautious of products marketed as ‘miracle’ solutions. If something sounds too good to be true, it often is. Stick to scientifically backed claims,” Faridah cautions.
Read more: In Malaysia and around the world, tweens are fast shaping the beauty industry
Malaysia’s potential
Malaysia’s diverse ecosystem offers a wealth of ingredients for beauty use, says Faridah who highlights how the country’s geography supports an incredible range of plant species.
Herbs like lemongrass, turmeric and betel leaf do not only thrive here but also have significant cultural and therapeutic value.
She does feel that Malaysia’s potential is often overlooked.
Malaysia is home to over 15,000 plant species, she says, many of which are used in traditional beauty practices. This means there’s a vast reservoir of natural ingredients that can benefit skin and hair.
“Indigenous communities and traditional healers have long utilised these herbs, passing down knowledge about their properties and applications,” Faridah shares.
“This traditional wisdom complements modern beauty trends that favour natural ingredients.”
Faridah thus calls for local brands to innovate and promote these tropical ingredients more effectively.
Her view is that Malaysia has immense potential to become a leader in the natural beauty sector, leveraging its rich biodiversity and cultural heritage. She feels that with greater awareness and strategic development, it could attract more attention on the global stage.
Perhaps then it is time to get the word out about the wealth of beauty ingredients to be found locally.
“Many consumers may not be aware of Malaysia’s unique resources compared to countries like India or Indonesia, which have more established reputations for certain herbs. Enhanced marketing efforts and storytelling around Malaysia’s natural beauty products could help elevate its profile internationally,” Faridah concludes.
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
