Exploring what Malaysians want in makeup, plus tips on making beauty looks last

The local market demands high-quality products that are suitable for Asian skin tones and weather, all at an affordable price. Photo: Velvet Vanity

A shift towards more natural and fresh-faced beauty looks, with an emphasis on enhancing rather than masking natural features, is emerging as one of the top makeup trends among Malaysians.

This, along with bold and minimal lip colours and buildable hues, are gaining popularity with local consumers.